Insights

Enterprise briefs, research pulses, and executive ideas on trusted product identity and the physical economy.

Enterprise Opportunity Briefs & Perspectives

Enterprise Architecture Brief · September 2026

GS1 to Trusted Product Identity

Architecting the enterprise foundation before the first code is printed.

Enterprise Perspective · August 2026

GLP-1 & Metabolic Health

Every dose is a promise. Persistent trusted identity may become the next foundational layer of metabolic health.

Enterprise Perspective · August 2026

Tobacco and Nicotine

Persistent trusted identity is transforming the cigarette pack from a manufactured object into a trusted enterprise asset.

Enterprise Opportunity Brief · August 2026

Trusted Food

From product promise to verifiable product identity.

Enterprise Opportunity Brief · August 2026

Connected Apparel & Merchandise

From licensed product to trusted enterprise asset.

Enterprise Opportunity Brief · August 2026

Alcoholic Beverages

From premium bottle to trusted enterprise asset.

Enterprise Opportunity Brief · August 2026

Wine

From bottle sale to persistent customer relationship.

Enterprise Opportunity Brief · August 2026

Connected Agriculture

Trusted identity from product to field.

Narratives

Research Pulse 001 · September 2026

The Recall Economy

A first Research Pulse on chain-reaction recalls — and why trusted product identity becomes a duty of care.

Executive Ideas

An unlabeled dark green glass bottle in a sunlit corner, standing in for a physical product whose identity is still invisible

Executive Essay · August 2026

The Next Infrastructure Is Invisible

Why the physical economy is becoming knowable

Mark Cullinane, CEO