Laava wine bottle

The Global Mark of Trust™

Laava helps brands tell trusted stories and turn their products into connected products, with our patented Laava Smart Fingerprint® technology – the world’s first secure and globally scalable alternative to QR codes.

We are helping to foil global counterfeit activity and connecting brands and consumers directly through trusted and authentic product experiences.

Protect your brand,
protect your business

Global trade in counterfeit goods is worth at least A$700 billion a year.

We believe producers and business owners work too hard to have their products’ integrity and value exploited by global counterfeiters.

We also think that consumers should get what they pay for: they should get the real thing.

scanning Laava Code

The Global Mark of Trust

Developed in collaboration with CSIRO, we have created the Laava Smart Fingerprint®and it’s fast becoming recognised as The Global Mark of Trust™.

Try it now! Scan at

Over 5 million individual products have already been secured with Laava Smart Fingerprints®, and the number is growing daily.

The upgrade from
the QR code

QR codes were designed to identify, not authenticate, and are inherently insecure.

Laava Smart Fingerprint® technology has removed the data from the code and turned it into a secure, scannable mark: as unique as your fingerprint.

Authentication and
brand engagement

Smart Fingerprints feature on the labelling of innovative organisations including Reid Fruits, Tamburlaine Organic Wines, Mildura Fruit Company and Swift + Moore Beverages. Their consumers can scan the Laava Smart Fingerprint® unique to their product, verify the product is genuine and then engage in a seamless brand experience.

Plus mobile device

Laava Smart Fingerprint® Customers

One of Australia’s largest cherry producers, Reid Fruits chose Laava to secure their premium Tasmanian cherries, exported around the world. Reid Fruits had particular success in China, with a 2.9% scan rate and 10 counterfeit attempts foiled.

Take their word for it

"We have not found any other comparable solution that can help us achieve our product integrity objectives, while helping us tell our brand story – at a commercially relevant price point, and without major changes to our operations."

Tim Reid Managing Director, Reid Fruits

"We were immediately impressed by the Laava Smart Fingerprint’s highly innovative security features and its ability to provide true authentication."

Michelle Price CEO, AustCyber

"We have utilised your Laava Scan tool to introduce content to our back labels which provides the consumer with a high level of security, knowledge and engagement for our brand."

Cameron Crowley Managing Director, Swift + Moore Beverages

"Laava’s ability to provide consumers with authentication and a gateway to the stories behind Australian exporters is of great interest to Citrus Australia. I see great opportunity in the approach that Laava has taken with minimal barriers to connectivity along the entire value chain."

Nathan Hancock CEO, Citrus Australia

"We have been exporting our wines to China and other countries for over 20 years. We have not found another commercial solution that provides us the product integrity, while helping us tell our brand story, at a commercially viable price point."

Mark Davidson Managing Director, Tamburlaine Organic Wines
It’s quick and easy to integrate Laava Smart Fingerprints® into your existing printing, packing and distribution systems.
Laava Smart Fingerprints®, product authentication technology
Laava Smart Fingerprints®, product authentication technology

Partnering with leaders, at every link of the supply chain

Partnering is intrinsic to how the Laava team operates. We work alongside, and integrate with, leading partners in supply chain systems, blockchain, printing and packaging, and marketing. Laava has an established Partner Program and we are always keen to explore new partnership opportunities.