Trusted by global brands across apparel, CPG, pharma, and packaging
Brand partners include Cherry Creek, Brolo's, Iconic, Exmoor, Ultracoat, DeLoach, Herbalife, Raymond, Casa Obsidiana, Shell, Hey Dude Shoes, Intertek, Targus, Boisset Collection, Biogency, Reid Fruits, Hansen Orchards, CARE, Niagara, Xylem, Shoura Chemicals, P.U.S.H., Amgercal.
Physical products are invisible,
unverifiable, and disconnected.
No identity at the item level
Products cannot be uniquely identified once produced
No visibility after point of sale
Brands lose track of products in market
No direct consumer connection
No persistent data or engagement layer
Most products today disappear the moment they leave the factory.
Three forces are making product identity inevitable.
Trust is breaking
Counterfeiting is global and growing- this impacts both consumers and brands to the tune of $4.2T per year
Regulation is accelerating
EU Digital Product Passport (2027) Item-level digital identity required → Sets the global compliance standard
Products are becoming channels
Every product is now a point of interaction
Every physical product needs a trusted identity.
Laava is the trusted infrastructure layer connecting physical products to digital systems.
Verified instantly
Connected directly to consumers
Tracked across their lifecycle
Measured in real time
One identity layer powers everything.
Every product becomes a persistent digital channel
Secure identity. Zero friction.
Laava embeds a secure, non-copyable identity into every product.
The Physical Trigger
Identity encoded directly into the printed asset via conventional digital printing.
The Frictionless Scan
Verified instantly through a standard smartphone camera. No new hardware. No app.
The Cloud
Resistant to copying, instantly linked to global telemetry and real-time analytics.
No apps. No hardware. Global scale.
Solve one problem. Unlock the full platform.
Defend Your Brand
Stop fakes
Detect and stop counterfeit products at the item level, protecting both the brand and the consumer
Protect and Engage Consumers
Drive loyalty
Ensure consumers feel protected while turning products into direct digital channels
Enable Compliance
Be DPP ready
Support traceability and regulatory frameworks
We scale by embedding identity at the point of production.
Integrate once. Scale across millions of products.
One platform powering everything.
The Laava Product Cloud delivers identity, experience, data, and protection in a single integrated platform.
Secure Product Identity
Non-copyable digital fingerprints
Consumer Experience
Protected and branded moments at every scan
Real-Time Data & Insights
Product-level intelligence
Brand Protection Tools
Detect and respond to threats
From factory to consumer, across every touchpoint, at global scale
Most solutions solve one layer. Laava connects all.
Most solutions rely on visible codes that can be copied. Laava uses secure, covert digital fingerprints and intelligent QR to ensure non-replicable product identity.
| Standard QR | Hologram | Laava | |
|---|---|---|---|
| Secure | |||
| Scannable | |||
| Data capture | |||
| Engagement | |||
| Non-replicable |
Proven in global markets.
35% unauthorized distribution identified
In year 1 across multiple markets
vs traditional QR campaigns
Product-level insights in real-time
Faster Compliance Readiness
Prepared for upcoming regulations including EU Digital Product Passports (DPP) and global traceability requirements
First-Party Data
Direct consumer connections at the product level, capturing behavioural insights traditional channels can't reach