The Global Mark of Trust™
Laava helps brands tell trusted stories and turn their products into connected products, with our patented Smart Fingerprint technology® – the world’s first secure and globally scalable alternative to QR codes.
We are helping to foil global counterfeit activity and connecting brands and consumers directly through trusted and authentic product experiences.
Dramatic decline in product counterfeiting
IT Wire reports Reid Fruits recorded a 60% reduction in counterfeit attempts on their premium Tasmanian cherry brand, over 3 export seasons to Asia, by deploying Laava Smart Fingerprints in partnership with print specialist Peacock Bros.
Driving conversion and revenue with connected packaging: 3 ways to win over consumers
Connected packaging isn’t the way of the future. It’s here now, and it’s being used by switched-on brands globally.
Can QR codes be dangerous?
Security experts have long warned that QR codes are a growing problem – and there is increasing awareness of their risks among businesses, policy makers and even consumers. Terms like substitution, spoofing, bad actors and malware appear more and more often in connection with QR codes.
Laava: Protecting and enhancing brands across the globe
Connected packaging solutions have wide appeal, but not all are created equal – and not all are suitable for the world’s mass premium products, which often have specific brand protection and digital storytelling needs!
Protect your brand,
protect your business
Global trade in counterfeit goods is worth at least A$700 billion a year.
We believe producers and business owners work too hard to have their products’ integrity and value exploited by global counterfeiters.
We also think that consumers should get what they pay for: they should get the real thing.
The Global Mark of Trust
Developed in collaboration with CSIRO, we have created the Laava Smart Fingerprint®and it’s fast becoming recognised as The Global Mark of Trust™.
Try it now! Scan at scan.laava.id
Over 5 million individual products have already been secured with Laava Smart Fingerprints®, and the number is growing daily.
The upgrade from
the QR code
QR codes were designed to identify, not authenticate, and are inherently insecure.
Laava Smart Fingerprint® technology has removed the data from the code and turned it into a secure, scannable mark: as unique as your fingerprint.
Authentication and
brand engagement
Smart Fingerprints feature on the labelling of innovative organisations including Reid Fruits, Tamburlaine Organic Wines, Mildura Fruit Company and Swift + Moore Beverages. Their consumers can scan the Laava Smart Fingerprint® unique to their product, verify the product is genuine and then engage in a seamless brand experience.
Laava Smart Fingerprint® Customers
REID FRUITS
Take their word for it
"We were immediately impressed by the Laava Smart Fingerprint’s highly innovative security features and its ability to provide true authentication."
Michelle Price "We have utilised your Laava Scan tool to introduce content to our back labels which provides the consumer with a high level of security, knowledge and engagement for our brand."
Cameron Crowley "Laava’s ability to provide consumers with authentication and a gateway to the stories behind Australian exporters is of great interest to Citrus Australia. I see great opportunity in the approach that Laava has taken with minimal barriers to connectivity along the entire value chain."
Nathan Hancock "We have been exporting our wines to China and other countries for over 20 years. We have not found another commercial solution that provides us the product integrity, while helping us tell our brand story, at a commercially viable price point."
Mark Davidson
Partnering with leaders, at every link of the supply chain
Partnering is intrinsic to how the Laava team operates. We work alongside, and integrate with, leading partners in supply chain systems, blockchain, printing and packaging, and marketing. Laava has an established Partner Program and we are always keen to explore new partnership opportunities.
APAC Provenance
Fresh Supply Co
Source Certain International
Food Agility
Escavox
"We have not found any other comparable solution that can help us achieve our product integrity objectives, while helping us tell our brand story – at a commercially relevant price point, and without major changes to our operations."
Tim Reid Managing Director, Reid Fruits