Working with an innovative company like Laava enables Hey Dude to bring a secure, scannable product authentication technology that gives customers confidence that their latest pair of Hey Dude Shoes are genuine and authentic.
Case Studies
See how leading brands across industries use Laava to protect their products, engage consumers, and gain real-time intelligence.
Fuels & LubricantsShell
Laava Smart Fingerprints® helped Shell successfully authenticate and protect their premium engine oil product line from widespread counterfeiting across their distribution network.
Shell Pakistan is part of Shell Plc, one of the largest companies in the world, employing more than 80,000 people in over 70 countries. Shell is the market leader in fuels and lubricants, and has been serving its customers for more than 75 years. In recent years, they’ve added smart connected packaging to their anti-counterfeiting toolkit: Laava Smart Fingerprints.
Health & WellnessBiogency
A healthy partnership: Laava’s strength is Biogency’s protection
Laava® is about to enter the third year of its commercial partnership with Australian premium nutraceutical manufacturer and exporter, Biogency Pty Ltd, with Laava Smart Fingerprints® featuring on six products in the Biogency range. The partnership began as a way to help protect this premium brand and patented product formulations from copycats and fakes. It evolved into an integrated consumer engagement strategy supported by influencers on social media platforms in Biogency’s target markets. And when a counterfeit inevitably did appear? Thanks to Laava’s technology, Biogency was able to shut down the counterfeit attempts and quickly warn consumers that their product may not be authentic.
Fashion & FootwearHey Dude Shoes
How Laava helped Hey Dude Shoes kick their gray market problem
Hey Dude Shoes (now part of the Crocs Group) is a global footwear company founded in 2008 by Italian footwear entrepreneur Alessandro Rosano. The company quickly gained popularity, not only for its unique style and comfort, but also for its utilization of innovative materials and construction techniques. It was this success that made them vulnerable for counterfeiting and gray market activities. In a partnership now in its third year, Hey Dude Shoes and Laava have collaborated to successfully safeguard Hey Dude’s brand, consumers and supply chain integrity - while increasing consumer engagement - thanks to Laava’s innovative secure connected packaging platform.
Food & AgricultureReid Fruits
A complete connected packaging solution: why Reid Fruits keeps coming back for more
Exporter of premium Tasmanian cherries Reid Fruits came to Laava for its innovative counterfeit prevention technology. It stayed for our complete connected packaging solution and digital storytelling. The engagement strengthened year on year.
Wine & SpiritsTamburlaine Organic Wines
How Tamburlaine Organic Wines rewarded consumers with fractional share rewards with Jamie Durie, Upstreet and Planet Ark
Tamburlaine Organic Wines deployed 1 million Laava Smart Fingerprints® across its product ranges for 2021, with our connected packaging solution encouraging wine lovers to use digital storytelling to dig deeper – and take up exclusive offers.
Don't just take our word for it.
Hear from the brands and partners who trust Laava to protect their products and engage their consumers.
We have not found any other comparable solution that can help us achieve our product integrity objectives, while helping us tell our brand story - at a commercially relevant price point, and without major changes to our operations.
Laava is one of the few deep tech companies within the AustCyber portfolio. We were immediately impressed by Laava's highly innovative security features to provide true authentication.
We have utilised your Laava Scan tool to introduce content to our back labels which provides the consumer with a high level of security, knowledge and engagement for our brand.
We have been exporting our wines to China and other countries for over 20 years. We have not found another commercial solution that provides us the product integrity, while helping us tell our brand story, at a commercially viable price point.
With Laava's brand protection system in place, we had a very straightforward way for us to identify the counterfeit, react quickly, and respond to protect our valued customers. Our customers know now that genuine Biogency products have the Laava authentication codes.