Laava's patented digital fingerprinting and AI technology
Laava's class-leading secure connected packaging platform is the result of years of deep technology research and development, developed in partnership with some of the world's leading scientific institutions.
Next generation trusted product identification
- Each Laava product identity is a secure, serialized and unclonable digital fingerprint, which is web-verified to enable real-time global verification.
- Laava's patented computer vision and artificial intelligence technology has been designed to quickly and reliably recognize and authenticate Laava digital product identities.
- Laava offers a range of overt and covert digital product identifiers which can be paired, layered and integrated in flexible ways - catering to different brand protection strategies and market needs.
- Only brand owners and authorized partners can generate Laava digital identities (unlike standard QR & NFC codes).
Creating globally secure, connected products and packaging
- Every scan is tracked on the Laava Product Cloud, capturing crucial data such as date, time, and location - as well as capturing invaluable contextual data for investigations.
- Provides brands with unrivaled global insights into product journeys, interaction points, and suspected counterfeit activity - while ensuring data privacy.
- Laava enables smartphone scannability for consumers, supply chain partners and investigators - with tailored data visibility, and no special equipment needed.
- Scanning options include native camera (no app), mobile app, web app, WhatsApp and WeChat.
Fast and easy implementation at global scale
- Implemented using conventional digital printing technology at standard resolutions - no special equipment needed. Prints on any substrate, including paper, metal, plastic and fabric.
- Fast, easy and cost-effective to deploy at global scale with no requirement for in-line camera or visioning systems.
- Supports standards and industry interoperability. Complies with EU GDPR and Digital Product Passport requirements.
- Laava partners and integrates with all traceability, IoT, ERP, digital asset and content/rewards platforms.
- Full API suite with easy 2-way integration.
Laavas revolutionary Invisiprint™ technology
The world's only invisible unclonable digital ID - scannable with any smartphone.
Creating globally secure, connected products and packaging
- Every scan is tracked on the Laava Product Cloud, capturing crucial data such as date, time, and location - as well as capturing invaluable contextual data for investigations.
- Provides brands with unrivaled global insights into product journeys, interaction points, and suspected counterfeit activity - while ensuring data privacy.
- Laava enables smartphone scannability for consumers, supply chain partners and investigators - with tailored data visibility, and no special equipment needed.
- Scanning options include native camera (no app), mobile app, web app, WhatsApp and WeChat.