• Each Laava product identity is a secure, serialized and unclonable digital fingerprint, which is web-verified to enable real-time global verification.
• Laava's patented computer vision and artificial intelligence technology has been designed to quickly and reliably recognize and authenticate Laava digital product identities.
• Laava offers a range of overt and covert digital product identifiers which can be paired, layered and integrated in flexible ways - catering to different brand protection strategies and market needs.
• Only brand owners and authorized partners can generate Laava digital identities (unlike standard QR & NFC codes).

• Every scan is tracked on the Laava Product Cloud, capturing crucial data such as date, time, and location - as well as capturing invaluable contextual data for investigations.
• Provides brands with unrivaled global insights into product journeys, interaction points, and suspected counterfeit activity - while ensuring data privacy.
• Laava enables smartphone scannability for consumers, supply chain partners and investigators - with tailored data visibility, and no special equipment needed.
• Scanning options include native camera (no app), mobile app, web app, WhatsApp and WeChat.

• Implemented using conventional digital printing technology at standard resolutions - no special equipment needed. Prints on any substrate, including paper, metal, plastic and fabric.
• Fast, easy and cost-effective to deploy at global scale with no requirement for in-line camera or visioning systems.
• Supports standards and industry interoperability. Complies with EU GDPR and Digital Product Passport requirements.
• Laava partners and integrates with all traceability, IoT, ERP, digital asset and content/rewards platforms.
• Full API suite with easy 2-way integration.

• Applied covertly to brand logos, product codes, or other product elements.
• Turns existing artwork or codes into unique digital gateways for secure connected packaging applications.
• Scannable by all standard smartphones, with no special equipment.
• Fast, easy and cost effective to deploy.

• Laava's patented invisible digital fingerprinting technology invisibly applies a covert digital ID to every individual item - for high security covert applications.
• Can be applied using either our proprietary UV ink for maximum security, or via Laava's ground-breaking digital anti-copy layer.
• The ground-breaking Laava digital Invisiprint enables printing by any conventional digital printer, anywhere in the world - at standard printing resolutions - while still being smartphone scannable.
• Laava partners and integrates with all traceability, IoT, ERP, digital asset and content/rewards platforms.
• Each Laava Invisiprint is matched with Laava's range of serialized digital identifiers (or packaging features) and intelligent business rules - for triple layer protection.

• Applied using conventional print methods, including UV inkjet, flexo and HP Indigo.
• Highly reliable, serializable and white labellable.
• Android and iOS smartphone scannability enables simultaneous consumer and B2B/investigator verification.