Laava Smart Logo™
Turns brand logos into a secure scannable digital gateway, powered by Laava's patented Invisiprint™ Technology
The Secure, Scannable Logo.
Laava Smart Logo™ discreetly empowers brand logos with invisible, advanced security - turning them into scannable gateways for enhanced consumer trust and engagement.
- Invisible Yet Powerful: Transforms your brand logo into a covert, secure gateway that's scannable with any smartphone, maintaining aesthetic integrity while enhancing security.
- Comprehensive Protection & Engagement: Offers unclonable protection against counterfeiting and supports supply chain traceability, gray market activity detection, regulatory compliance, and dynamic consumer engagement through a unique digital fingerprint for each item.
- Enhanced with Digital Twinning: Each Smart Logo™ is paired with a digital twin on the Laava Product Cloud, benefiting from Laava's intelligent business rules and optional additional security layers for triple-layer protection.
Laava Smart Logo™ seamlessly blends into your brand identity, offering a sophisticated layer of security and engagement without compromising on design or user experience.
Engineered for trust and engagement
Laava Smart Logo™ embeds trust within your brand's visual identity, offering covert security and comprehensive data intelligence.
- Precision Tracking for Enhanced Security: Each scan of a Laava Smart Logo™ is logged on the Laava Product Cloud, capturing essential data - date, time, and location - along with contextual insights for robust security analysis.
- Advanced Anti-Spoofing Technology: At the industry forefront, Laava Smart Logo™ delivers unparalleled protection against QR code replication, accessible only to authorized brands and partners.
- Diverse Digital Experiences for All Users: Enables specific digital experiences for different stakeholders - consumers, brands, investigators, and supply chain partners - maximizing engagement and security.
- Invisible Application for Covert Applications: Allows brands to use Laava Smart Logo™ as a hidden marker for supply chain monitoring and auditing, enhancing transparency without impacting product design.
Fast, easy and cost effective to deploy at global scale.
Laava Smart Logo™ enables rapid, cost-effective global deployment with smartphone scannability, versatile printing options, and effortless integration with digital platforms.
- Smartphone Scannability: Via brand website or native app, WhatsApp, WeChat, and popular social channels. No special equipment needed.
- Versatile Printing Options: Applied using conventional print methods, including UV inkjet, flexo and HP Indigo - at standard printing resolutions.
- Rapid Global Deployment: Streamlined global implementation that is fast, easy and cost effective, with no requirement for in-line camera or visioning systems.
- Compliance and Interoperability Excellence: Adherence with global standards, including EU GDPR and Digital Product Passport mandates.
- Effortless Integration: With Laava's robust API suite, connect effortlessly with traceability, IoT, ERP, marketing and digital assets platforms, unlocking productivity and operational efficiency.
