Build Trust Into Every Product
Laava’s Smart Fingerprint® makes every item instantly verifiable—so your brand stands strong against fakes, fraud, and copycats.
Laava Anti-Counterfeiting Solutions
Laava protects brands from counterfeit threats by giving every product its own unique, secure digital identity. Our patented Smart Fingerprint® technology delivers a next-generation anti-counterfeiting solution that’s trusted, scalable, and easy to deploy. Whether you're a global brand or a growing business, Laava helps you ensure product authenticity, protect your revenue, and build trust with customers worldwide.
The $3 Trillion Problem Facing Brands
Counterfeit products are a global issue—one that threatens brand reputation, consumer safety, and billions in lost revenue. Fake goods can slip into the market undetected, putting your customers at risk and damaging the equity you’ve worked hard to build.
Laava solves this by offering secure, item-level authentication that makes it nearly impossible for counterfeiters to succeed. By verifying every product with a unique digital fingerprint, you gain greater control over your supply chain, safeguard your brand, and deliver confidence to your customers at every scan.
Secure. Scalable. Simple to Use.
At the heart of Laava’s solution is our Smart Fingerprint®—a digitally unique code applied to each product, similar to a fingerprint. It can’t be copied or cloned, and it’s instantly scannable by anyone, anywhere, using a standard smartphone camera or apps like WhatsApp and WeChat.
Each scan connects to a secure digital twin hosted in the Laava Product Cloud, which confirms authenticity and captures detailed insights like time, location, and user behavior. This provides brands with real-time visibility and traceability across the supply chain—along with early warnings about potential counterfeit activity.
Our technology blends seamlessly into your current packaging and printing processes. There’s no need for special equipment or complex systems. With pre-built templates and a team to support your rollout, Laava can be fully deployed across global markets in as little as two weeks.
Plus, our flexible approach allows you to combine overt and covert security features—giving you the freedom to customize protection strategies that meet your brand’s unique needs.
The Outcome
With Laava, your products are protected, your consumers are safe, and your brand value is preserved. You gain peace of mind knowing that only authentic items make it to market—backed by powerful technology and real-time data to support your business growth.
Let’s make counterfeiting a thing of the past—together.
