Laava Smart Customer Insights
At Laava, we’re taking customer intelligence to the next level. Every time someone scans a Laava Smart Code, brands gain access to deep, enriched customer insights, helping them understand their audience like never before. Our advanced data enrichment technology goes beyond basic scan data, offering over 150 key personal, household, and business attributes. This includes demographics, professional background, purchase behavior, wealth indicators, and lifestyle interests—all designed to help brands refine their Ideal Customer Profile (ICP) and identify high-value lookalike audiences.
Why Laava Smart Customer Insights?
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Up to 70% of CRM data becomes outdated within 12 months if not actively maintained (Dun & Bradstreet).
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33% of people change jobs every year, making customer data especially vulnerable to decay (LinkedIn).
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79% of consumers expect brands to understand and remember them across interactions—yet outdated data leads to poor personalization and lost engagement (Salesforce).
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10-20% of email addresses become invalid annually due to job changes, domain expirations, or personal email shifts (HubSpot).
Without real-time updates, brands waste budget marketing to outdated contacts—resulting in missed opportunities and weaker engagement.
Laava Smart Customer Insights solves this problem. As customer data changes—job moves, relocations, new behaviors—your CRM updates automatically. No extra work required, just always-accurate insights to power smarter marketing and sales.
How It Works
It all starts with a simple scan. When a shopper uses their smartphone to scan a Laava Smart Code on your product, they’re prompted to enter their name and email—just once. This interaction can be driven by any call to action, such as rewards registration, exclusive content access, or product authentication.
From there, Laava Smart Customer Insights takes over. Behind the scenes, we enrich that single interaction with up to 150 data points, building a rich and meaningful profile of each customer. But it doesn’t stop there—our powerful analytics identify lookalike shoppers, unlocking new lead-generation opportunities for your brand.
And the best part? All of this data is seamlessly populated into your CRM. As customer details evolve—like job changes, relocations, or new purchasing behaviors—your CRM updates automatically, ensuring you always have real-time, accurate insights to power your marketing and sales strategies.
All from one effortless scan. No extra work required—just valuable, always-up-to-date customer insights at your fingertips.
Supercharge Your Marketing with Actionable Intelligence
With Laava Smart Customer Insights, you’re not just collecting data—you’re unlocking actionable intelligence that drives smarter marketing, deeper engagement, and higher conversions.
- Hyper-Targeted Campaigns – Use real-time customer insights to deliver personalized offers, messages, and content that truly resonate.
- Predictive Analytics – Anticipate customer needs with AI-driven insights that reveal intent and future buying behavior.
- No More Data Gaps – Connect fragmented customer interactions across multiple channels for a unified, 360-degree view of your audience.
- Effortless Lead Nurturing – Automatically segment and score leads based on their behaviors, interests, and purchasing power—so you always know who’s ready to buy.
- Measure What Matters – Track engagement, conversion rates, and customer lifetime value with real-time performance analytics that drive better decision-making.
More Than Just Data—A Growth Engine for Your Brand
Laava Smart Customer Insights isn’t just about collecting information—it’s about transforming how you engage, convert, and retain customers. With always-accurate, always-updated data, your brand can move beyond guesswork and start making every interaction count.
Because when you truly understand your customers, you don’t just meet expectations—you exceed them.
