Laava case studies
Smart Fingerprints are millions of individual products, helping to secure them and empower consumers to verify their purchases and connect directly with brands. These customers and partners are already seeing the benefits of incorporating Smart Fingerprints into their product packaging and marketing plans.
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A healthy partnership: Laava’s strength is Biogency’s protection
Laava® is about to enter the third year of its commercial partnership with Australian premium nutraceutical manufacturer and exporter, Biogency Pty Ltd, with Laava Smart Fingerprints® featuring on six products in the Biogency range.
How Tamburlaine Organic Wines rewarded consumers with fractional shares, with Jamie Durie, Upstreet and Planet Ark
Tamburlaine Organic Wines deployed 1 million Laava Smart Fingerprints® across its product ranges for 2021, with our connected packaging solution encouraging wine lovers to use digital storytelling to dig deeper – and take up exclusive offers.
A complete connected packaging solution: why Reid Fruits keeps coming back for more
Exporter of premium Tasmanian cherries Reid Fruits came to Laava for its innovative counterfeit prevention technology. It stayed for our complete connected packaging solution and digital storytelling. The engagement strengthened year on year.
CherryHill Orchards partners with Laava to protect its brand and consumers
To ensure consumers get the real thing and learn the story of their cherries, CherryHill Orchards has applied Laava Smart Fingerprint® technology on its cherry boxes in Australia and international markets during the 2020-21 Australian season.
Tackling counterfeit art: protecting Indigenous culture from fakes
Partnering to authenticate cultural expression with Indigenous-developed technology.
A sweet citrus traceability collaboration
A collaborative Citrus Traceability Pilot Project was rolled out in 2020 in partnership with Citrus Australia, Agriculture Victoria, Mildura Fruit Company, Nu Leaf IP and Trust Provenance.
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