In the news
Laava Smart Fingerprint® technology is making headlines. If you have a media enquiry, please contact us. To see more of Laava in the news, follow Laava on LinkedIn or sign up to our newsletter. To see how Laava Smart Fingerprints® are being used to create trusted and authentic product experiences in market, visit our case studies page.
- TAGS:
- Authentication
- Brand Protection
- Brand Stories
- By integration type: packaging
- By packaging type: pre-printed labels
- Cherries
- Consumer Products
- DLT
- DLT and blockchain traceability
- Export
- Fresh Produce
- Health and Wellness
- In-situ Thermal Printing
- Laava Smart Fingerprints
- Nutraceuticals
- On-Demand printing
- packaging
- Partnership
- Pre-printed labels
- Print and Labelling
- Retail
- Standardised API
Laava named a top anti-counterfeit packaging solution
Laava is honoured to be named as one of StartUs Insights’ Top 5 Anti-Counterfeiting Packaging Solutions, selected from a field of 302 worthy start-ups and scale-ups, hand-picked based on the novelty of our technology and ease of deployment.
- 20 December 2022
A growing partnership: our fourth year with Reid Fruits
As we enter our fourth season partnering with Reid Fruits, Produce Plus reports on how Reid Fruits has benefitted from updates to Laava’s platform that allow document verification of supplier certificates and asset integrity for packaging and labelling.
- 20 December 2022
“This brand is protected.” Reid Fruits stops counterfeit attempts
Reid Fruits’ Tony Coad tells Fresh Plaza: “In the cherry season just gone (2021/22) we didn’t receive any reports of counterfeit products in market or any sign of attempts to counterfeit our cartons or labels.”
- 20 December 2022
Crypto community reports on VeChain partner
Crypto News Flash says Laava’s partnership with VeChain – as well as joint partner OrionOne – will unlock new business applications and the use of blockchain in the global supply chain.
- 5 October 2022
Laava and VeChain link up for blockchain solution
Leading cryptocurrency and blockchain news site Times Tabloid outlines Laava’s strategic partnership with VeChain, which delivers sustainability and traceability solutions through its low-carbon, highly scalable smart contract blockchain.
- 5 October 2022
Cherry on top: Laava features in Food & Drink Business
Kim Berry of Food & Drink Business reports Laava’s solution for Reid Fruits reduced counterfeiting and increased connectivity with consumers cost-effectively, with no changes to operational processes or new technology, “which really is the cherry on top”.
- 31 August 2022
Certificate authentication: another layer of protection
Produce Plus editor Matthew Jones reports that Australian cherry exporter Reid Fruits has extended its engagement with Laava to verify its supplier certificates, each printed with its own Laava Smart Fingerprint, for counterfeit protection and digital engagement.
- 15 August 2022
Reid Fruits sees decline in counterfeit attempts
IT Wire reports a 60% reduction in counterfeit attempts on Reid Fruits premium brand of Tasmanian cherries, over 3 export seasons to Asia, by deploying Laava Smart Fingerprints.
- 4 July 2022
Talking traceability at Tasmanian Fruit Growers conference
Watch Joint CEO Gavin Ger take the stage at Fruit Growers Tasmania’s conference, for a presentation titled “Using traceability, transparency and connected packaging to build a world-class export brand”.
- 27 May 2022
Supplier certificates safeguard Reid Fruits’ brand
Reid Fruits has added another layer of counterfeit protection to its premium cherry brand, with Laava Smart Fingerprints now on its supplier certificates. Asiafruit Magazine reports the new and secure certificates enable importers and distributors to demonstrate to customers that they are authorised to sell genuine Reid Fruits products.
- 26 May 2022
Part of the counterfeit arsenal: forensic provenance testing
Laava partner Source Certain’s forensic provenance work with Reid Fruits is featured in Vegetables Australia, by AusVeg. Laava is proud to be part of this story, with RooLife group. Learn how Source Certain can trace cherries all the way back to the orchard where they were grown.
- 13 May 2022
Spotlight on fighting pharma fakes: Laava and Biogency
Laava features in PKN Packaging News, highlighting our work to prevent counterfeit in the pharmaceutical and nutraceutical industries. “Laava’s Smart Fingerprints technology will now be doing its part to help fight fake pharmaceuticals, assisting Australian nutraceuticals company Biogency to protect its products from counterfeiters.”
- 7 April 2022