In the news
Laava Smart FingerprintⓇ technology is making headlines. If you have a media enquiry, please contact us. To see more of Laava in the news, follow Laava on LinkedIn or sign up to our newsletter. To see how Laava Smart FingerprintsⓇ are being used to create trusted and authentic product experiences in market, visit our case studies page.
Laava and Michael Yamashita collaborate on M.Y. Earth NFT Collection
Read Laava’s press release announcing our collaboration with world-renowned National Geographic photographer, Michael Yamashita. Michael is celebrating his illustrious career spanning three decades with the launch of his groundbreaking M.Y. Earth NFT Collection.
Iconic photojournalist Michael Yamashita to release the M.Y. Earth NFT Collection
Laava Smart Fingerprints® provide secure authentication for renowned National Geographic photographer Michael Yamashita’s NFT collection, M.Y. Earth, which marries his iconic career with the digital frontier. The collection will be auctioned online, hosted by Origin Protocol.
World Free Zones Organization and Laava partnership announcement
The World Free Zones Organization (World FZO) and Laava are delighted to announce our global strategic partnership. The partnership will commence with the deployment of a unique Laava Smart Fingerprint® on every World FZO member’s accreditation certificate, worldwide.
Wine bottle NFT project of Vinsent and Laava team excites the market
Fine wine is the next industry to enter the NFT space, through a joint venture recently announced by Vinsent and Laava. Vinsent is making a mark by connecting consumers to boutique wineries, and decided early on that choosing the right partner would be integral.
Vinsent uses blockchain, NFT and Laava to “Vinsent Certify” every bottle
Vinsent has chosen Laava Smart Fingerprints® as its on-product trust mark for its boutique wine marketplace. Once a wine bottle is “Vinsent Certified”, consumers can scan the unique Fingerprint to see a certificate of authenticity, recorded on the Ravencoin blockchain.
Seafood products in Australia get “trust mark” boost with grant
Austral Fisheries, using Glacier51 Toothfish as the case study, will leverage Laava Smart Fingerprints® as its on-package trust mark: a visually recognisable code for packaging that can be scanned with a smartphone.
Seafood Industry Australia builds trust in brand Australia through seafood traceability initiative
Joint media release: Building trust in brand Australia
Minister for Agriculture, Drought and Emergency Management, the Hon. David Littleproud MP announces Laava partners’ success in the Traceability Grants Program, to enhance traceability for Australian seafood.
The importance of smart cannabis packaging
How can cannabis brands help fight counterfeit? Smart technology, like blockchain-supported tracking and authenticity markers can help companies keep track of supply chain logistics and prevent counterfeiting.
Connected packaging for Agriculture Victoria
In a project for Agriculture Victoria’s SmartFarm, Opal and Laava have created a digitally printed carton that connects consumers with the packaging and product within. The combination of Opal’s digitally printed cartons with Laava Smart Fingerprints® results in a total connected packaging solution, enabling brand premiumisation, authenticity, supply chain monitoring and digital storytelling.
Tamburlaine Organic Wines release 'True Earth Collective' with Jamie Durie, OAM
CherryHill Orchards partners with Laava
Australian cherry producer uses Laava Smart Fingerprints® on its packaging to protect its brand and connect with consumers.
Reid Fruits combines Australian tech
FruitNet reports that Australian premium cherry grower and exporter Reid Fruits will incorporate Laava Smart Fingerprints® and provenance verification technology this 2020-21 season.
Can blockchain technology put a brake on fake Indigenous art?
Adam Robinson tells ABC Radio how blockchain can also help record the provenance of artwork – and offers a verifiable way of tracking whether an artwork is genuinely Aboriginal. He shares how IndigiLedger is working to protect Indigenous artists and their customers.
Traceability trial a “game changer” for citrus industry
A partnership between Agriculture Victoria and Citrus Australia, and funded by the Victorian Government, the traceability trial used ‘digital fingerprint’ labelling developed by Laava ID and blockchain technology provided by Trust Provenance.
12 businesses share in $5.36M to support their innovative projects
Counterfeiters caught by ‘smart’ fingerprints
Swift + Moore Beverages creates private label wine range
Counterfeiters stopped in their tracks by Smart Fingerprints
Tasmanian cherry grower Reid Fruits has foiled multiple counterfeiting attempts during the 2019–20 cherry season, thanks to Laava’s innovative Smart Fingerprints.