In the news

Laava Smart Fingerprint^Ⓡ technology is making headlines. If you have a media enquiry, please contact us. To see more of Laava in the news, follow Laava on LinkedIn or sign up to our newsletter. To see how Laava Smart Fingerprints^Ⓡ are being used to create trusted and authentic product experiences in market, visit our case studies page.

Laava and Michael Yamashita collaborate on M.Y. Earth NFT Collection

Read Laava’s press release announcing our collaboration with world-renowned National Geographic photographer, Michael Yamashita. Michael is celebrating his illustrious career spanning three decades with the launch of his groundbreaking M.Y. Earth NFT Collection.

Iconic photojournalist Michael Yamashita to release the M.Y. Earth NFT Collection

Laava Smart Fingerprints® provide secure authentication for renowned National Geographic photographer Michael Yamashita’s NFT collection, M.Y. Earth, which marries his iconic career with the digital frontier. The collection will be auctioned online, hosted by Origin Protocol.

World Free Zones Organization and Laava partnership announcement

The World Free Zones Organization (World FZO) and Laava are delighted to announce our global strategic partnership. The partnership will commence with the deployment of a unique Laava Smart Fingerprint® on every World FZO member’s accreditation certificate, worldwide.

Wine bottle NFT project of Vinsent and Laava team excites the market

Fine wine is the next industry to enter the NFT space, through a joint venture recently announced by Vinsent and Laava. Vinsent is making a mark by connecting consumers to boutique wineries, and decided early on that choosing the right partner would be integral.

Vinsent uses blockchain, NFT and Laava to “Vinsent Certify” every bottle

Vinsent has chosen Laava Smart Fingerprints® as its on-product trust mark for its boutique wine marketplace. Once a wine bottle is “Vinsent Certified”, consumers can scan the unique Fingerprint to see a certificate of authenticity, recorded on the Ravencoin blockchain.

Seafood products in Australia get “trust mark” boost with grant

Austral Fisheries, using Glacier51 Toothfish as the case study, will leverage Laava Smart Fingerprints® as its on-package trust mark: a visually recognisable code for packaging that can be scanned with a smartphone.

Seafood Industry Australia builds trust in brand Australia through seafood traceability initiative

Laava are collaborating with OpenSC and Seafood Industry Australia to deliver traceability in the Australian seafood industry. The program will pilot a digital traceability solution with Austral Fisheries leveraging Laava Smart Fingerprints as the on-package, scannable trust mark.

Joint media release: Building trust in brand Australia

Minister for Agriculture, Drought and Emergency Management, the Hon. David Littleproud MP announces Laava partners’ success in the Traceability Grants Program, to enhance traceability for Australian seafood.

The importance of smart cannabis packaging

How can cannabis brands help fight counterfeit? Smart technology, like blockchain-supported tracking and authenticity markers can help companies keep track of supply chain logistics and prevent counterfeiting.

Connected packaging for Agriculture Victoria

In a project for Agriculture Victoria’s SmartFarm, Opal and Laava have created a digitally printed carton that connects consumers with the packaging and product within. The combination of Opal’s digitally printed cartons with Laava Smart Fingerprints® results in a total connected packaging solution, enabling brand premiumisation, authenticity, supply chain monitoring and digital storytelling.

Tamburlaine Organic Wines release 'True Earth Collective' with Jamie Durie, OAM

Each bottle of Tamburlaine’s True Earth Collective label is uniquely fingerprinted with Laava Smart Fingerprint® technology. After scanning, consumers can explore the wine back-story and connect with Upstreet®, a micro-investment platform.

CherryHill Orchards partners with Laava

Australian cherry producer uses Laava Smart Fingerprints® on its packaging to protect its brand and connect with consumers.

Reid Fruits combines Australian tech

FruitNet reports that Australian premium cherry grower and exporter Reid Fruits will incorporate Laava Smart Fingerprints® and provenance verification technology this 2020-21 season.

Can blockchain technology put a brake on fake Indigenous art?

Adam Robinson tells ABC Radio how blockchain can also help record the provenance of artwork – and offers a verifiable way of tracking whether an artwork is genuinely Aboriginal. He shares how IndigiLedger is working to protect Indigenous artists and their customers.

Traceability trial a “game changer” for citrus industry

A partnership between Agriculture Victoria and Citrus Australia, and funded by the Victorian Government, the traceability trial used ‘digital fingerprint’ labelling developed by Laava ID and blockchain technology provided by Trust Provenance.

12 businesses share in $5.36M to support their innovative projects

The Entrepreneurs’ Programme Accelerating Commercialisation grants will help businesses launch their innovation here and overseas.

Counterfeiters caught by ‘smart’ fingerprints

Tasmanian cherry grower, Reid Fruits, has foiled multiple counterfeiting attempts during the 2019–20 cherry season, thanks to Laava’s Smart Fingerprints^Ⓡ.

Swift + Moore Beverages creates private label wine range

Swift + Moore and ALDI have collaborated to create a new wine range called Walking with Giants. The wines are available from July 22 as part of ALDI’s special buys program in all stores selling liquor in NSW, ACT, Victoria and WA.

Counterfeiters stopped in their tracks by Smart Fingerprints

Tasmanian cherry grower Reid Fruits has foiled multiple counterfeiting attempts during the 2019–20 cherry season, thanks to Laava’s innovative Smart Fingerprints.

Using technology to bolster trust and security along fresh produce supply chains

The need for integrity systems it is becoming more and more common in the fresh produce industry, according to a leading Australian traceability and information service company.

Australia to track citrus fruit exports using blockchain

Citrus Australia, the non-profit representing citrus growers in the country, is piloting a blockchain-based traceability system for horticulture supply chains.

Reid Fruits deploys Laava’s Digital Fingerprints to outsmart counterfeiters

Reid Fruits is applying Laava Smart Fingerprints on its cherry boxes for 20 export markets in 2019–20. Laava uses advanced computer vision technology to produce a unique ‘fingerprint’ that can be scanned by any smartphone.

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