Security experts have long warned that QR codes are a growing problem – and there is increasing awareness of their risks among businesses, policy makers and even consumers. Terms like substitution, spoofing, bad actors and malware appear more and more often in connection with QR codes… so can QR codes be dangerous? And is there an alternative?

Connected packaging isn’t the way of the future. It’s here now, and it’s being used by switched-on brands globally. Gavin Ger, CEO and Co-Founder, shares three ways that brands use connected products to create brand value, convert interest and generate revenue.

Connected packaging solutions have wide appeal, but not all are created equal – and not all are suitable for the world’s mass premium products, which often have specific brand protection and digital storytelling needs!

All around the world, in every sector, businesses are using Laava Smart Fingerprints® to protect their brands and deliver class-leading consumer experiences. We’ve assembled a selection from our growing global customer base. ​

As anyone who’s recently had the chance to travel again for business will confirm, it’s exciting to be meeting partners and customers face to face again – something that video conferences just can’t match!

Welcome to Laava’s first newsletter for 2022! It’s been an incredible start to the year for the Laava team and our partners – with new projects and partnerships, returning customers, and exciting product enhancements that our customers are loving.

Laava has always been devoted to innovation and the success of our partners and customers. We’re ambitiously planning to achieve big milestones this year. We’ll be introducing a number of new self-service capabilities, even more advanced brand protection features, and more ways than ever for partners and brands to build Laava into their platforms and apps.