斯威夫特+摩爾在阿爾迪

Cameron Crowley, Managing Director of Swift + Moore Beverages, said:

“We wanted to introduce consumers to Walking with Giants and the unique and relatively undiscovered Yea valley. Aldi Australia and Swift + Moore Beverages collaborated with Laava to create a scannable interactive label with the ability to ‘Unlock the secrets of Yea.’

The story behind the wine and the region it comes from is compelling.

Helping the consumer discover the backstory to the wine while giving them options to enhance their enjoyment and the ability to share that enjoyment with others was our goal, and the Laava Smart Fingerprint^Ⓡ was able to bring that to life.”