打擊假冒藝術:保護原住民文化免受假冒品的侵害

與土著開發的技術合作驗證文化表達。

The project

  • 假冒澳大利亞原住民藝術和設計的貿易估計 每年高達2億美元
  • 現有的解決方案往往只關注標記、標籤或數字平臺。
  • APAC Provenance財團及其下一代澳大利亞技術領導者的全力以赴,共同保護原住民藝術品。
  • 通過 IndigiLedger (由亞太地區來源區塊鏈技術合作夥伴 VeChain支援)的合作是第一個將分散式賬本技術(DLT)與Laava和 Gravitas Media的安全產品標記相結合的合作。
  • 全球知名的原住民藝術家是該專案的核心,包括 Chern’ee SuttonUncle Richard Bell
  • IndigiLedger得到了 昆士蘭科技大學的慷慨支援。

Objectives

The trade in counterfeit Indigenous art is worth $200 million a year. Copies of goods being passed off as Indigenous can be found on everything from souvenirs and prints to look-alikes of expensive original artworks.

The financial damage – as well as the reputational, personal and cultural damage – that comes with this counterfeit activity is devastating:

“It’s heartbreaking when you see your artwork that you’ve worked so hard on and put your heart and soul into being ripped off.”

Chern’ee Sutton, Aboriginal artist and Kalkadoon woman

Laava is committed to providing real-world solutions to counterfeiting and connecting consumers with creators, by collaborating with leaders like IndigiLedger and our APAC Provenance partners.

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