Swift + Moore Beverages and Laava deliver wine label innovation for Aldi Australia.
- Swift + Moore Beverages is an independent sales, marketing and brand incubator distribution business dedicated to supporting beverage producers to build brands that are enduring.
- Laava Smart FingerprintⓇ tally: 24,000 in total deployed on Walking with Giants wine bottles: 12,000 Shiraz and 12,000 Cabernet Sauvignon bottles.
- The rich brand stories of Walking with Giants and the Yea Valley wine growing region were showcased in this ground-breaking project.
- Consumers were engaged with vibrant marketing content, including an online competition to win a case of Walking with Giants wine.
The project represented an important first engagement with Aldi for Swift + Moore Beverages – as well as for Laava, as we supported Swift + Moore as they took the lead on the project. The engagement not only showcased Swift + Moore’s product development capabilities but, through the addition of the Laava Smart Fingerprint® solution, expanded Swift + Moore’s offering capability.
The project was also Laava’s first collaboration with MCC Label, a global supplier of premium label solutions. The wine labels were printed digitally and finished with embellishments to highlight the brand name and region – a strong invitation for consumer interaction via the Laava Smart FingerprintⓇ.