Patrick Michel

Co-Founder, Chair

Laava, Patrick Michel, Cofounder and Joint CEO
Laava Smart Fingerprints®, product authentication technology

Why I love being in the Laava team

I love the fact that we’re doing something so innovative, with so much potential to have a positive impact on the world. My favourite part is discovering new-use cases we hadn’t contemplated before when talking to customers.

What are the most interesting benefits you see Smart Fingerprints having on the global community?

Beyond having a really significant impact on counterfeits, I like the idea of Laava Smart Fingerprints making everyday life easier for consumers.

What do you want to see Smart Fingerprints appear on?

I’d love to see Laava Smart Fingerprints on every piece of Nike gear. That’d be very cool.