Francois Laurent

Head of Europe & Middle East

Laava Smart Fingerprints®, product authentication technology

Why I love being in the Laava team

I love working with LAAVA’s incredibly inspiring and passionate team.

What are the most interesting benefits you see Smart Fingerprints having on the global community?

Laava protects products users and allows them to 1/ engage directly with the brands they love; 2/ ensure that what they are getting is what they were expecting to get.

What do you want to see Smart Fingerprints appear on?

Everything, products, products parts, documents… and particularly medical products.