Why I love being in the Laava team
The people who work at Laava are truly awesome in how they demonstrate commitment to living out the company core values – they are always improving, accountable to themselves and to others and striving to be exceptional. And they always bring a can-do attitude with so much energy and passion.
What are the most interesting benefits you see Smart Fingerprints having on the global community?
The Smart Fingerprint increases our reassurance around provenance and traceability. As consumers become more about ‘health, clean and green’, having this reassurance in a more conscious world enables a more trusting consumer.
What do you want to see Smart Fingerprints appear on?
Running shoes – as a long-distance runner I’d like to know the technology in my shoes is what I understand it to be. Shoe quality and injury prevention go hand in hand. Or solar panels – my husband owns a solar installation business and there are a lot of bad panels on the market. The current verification systems using QR codes can be counterfeited very easily.