Brady O'Halloran

Lead Engineer

Laava, Brady O'Halloran, Lead Engineer
Laava Smart Fingerprints®, product authentication technology

Why I love being in the Laava team

After twenty years in digital media, I finally get to create something truly worthwhile. As a bonus, I get to be part of the smartest, most cohesive team I’ve ever worked with.

What are the most interesting benefits you see Smart Fingerprints having on the global community?

As we get bombarded daily by more and more information that we can trust less and less, the Laava Smart Fingerprint is an opportunity to return some trust and truth to the world.

What do you want to see Smart Fingerprints appear on?

As much as I want to see it on everything, I think knowing it was on a component of something sent into space – like a rocket, satellite or electric car – would be amazing. To know that Laava was a trusted part of the next frontier.