It’s wine, trust me! How blockchain applications could shape wine consumer trust

Watch Irma Dupuis, a PhD student at the University of Newcastle, present her research on the influence of technologies on consumer purchasing decisions, particularly in the wine industry. Irma partners with Laava to explore how blockchain and Laava Smart Fingerprints® play a part in trust and traceability.
Irma Dupuis researches blockchain and consumer trust

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