CherryHill Orchards collabora con Laava per proteggere il proprio marchio e i consumatori

Per garantire ai consumatori l’autenticità delle ciliegie e conoscere la loro storia, CherryHill Orchards ha applicato la tecnologia Laava Smart Fingerprint® sulle sue cassette di ciliegie in Australia e nei mercati internazionali durante la stagione australiana 2020-21.
  • Home
  • >
  • Case Studies
  • >
  • CherryHill Orchards collabora con Laava per proteggere il proprio marchio e i consumatori

The project

  • CherryHill Orchards ha applicato la tecnologia Laava Smart Fingerprint® sulle sue cassette di ciliegie in Australia e nei mercati internazionali durante la stagione australiana 2020-21.
  • CherryHill ha inoltre investito in capacità di marketing e di coinvolgimento dei consumatori all’avanguardia, tra cui una sofisticata piattaforma di social commerce orientata alle esigenze dei consumatori asiatici, nonché una capacità di scansione integrata direttamente nel sito web di CherryHill.
  • I contenitori di ciliegie abilitati a Laava sono disponibili per i consumatori di CherryHill sul territorio nazionale e nei mercati di esportazione asiatici, tra cui Singapore, Malesia, Indonesia, Cina, Vietnam, Hong Kong e Corea.

Objectives

In many communities cherries are an important part of any celebration; gifting cherries is a symbol of prosperity and generosity. Conscious consumers want to know that the fruit inside the box is indeed what is written on the label: premium, handpicked, fresh Australian cherries.

The addition of Laava Smart Fingerprints® on CherryHill boxes gave the brand an unprecedented level of protection for shoppers, especially those in export markets such as China, who want to know they are buying real Australian premium fruit – not counterfeits. The Laava Smart Fingerprint® on the packaging allows shoppers the opportunity to verify the authenticity of each individual box.

Consumers were also connected with CherryHill’s strong brand story, including the opportunity to engage with photos of the orchards and fruit-picking, event invitations, and more.

CherryHill’s innovative social media and promotional strategy raised awareness among conscious consumers of the problem of counterfeit cherry boxes, prompting them to scan to be sure they were buying an authentic product. Care was taken to tailor the consumer experience to the needs of both Asian and domestic consumers, as well as integrate Laava with CherryHill’s online brand presence.

Clients and partners

In the news

Share

Still have questions?

Read our FAQs for more information. Start a conversation via our LiveChat or contact the Laava Customer Support team.