Una dulce colaboración para la trazabilidad de los cítricos

En 2020 se puso en marcha un proyecto piloto de trazabilidad de cítricos en colaboración con Citrus Australia, Agriculture Victoria, Mildura Fruit Company, Nu Leaf IP y Trust Provenance.
Laava ID, A sweet citrus traceability collaboration

The project

  • En 2020 se puso en marcha un proyecto piloto de trazabilidad de cítricos en colaboración con Citrus Australia, Agriculture Victoria, Mildura Fruit Company, Nu Leaf IP y Trust Provenance.
  • La industria citrícola australiana eclipsó la marca de 540 millones de dólares en exportaciones en 2018-19, con un récord de 304.000 toneladas de cítricos de alta calidad exportados. El objetivo del proyecto piloto era aumentar y salvaguardar esta valiosa exportación australiana.
  • Laava Smart FingerprintⓇ cuenta para el piloto: etiquetado de 205.450 bolsas de malla preenvasadas de 1 kg y 22.815 cajas de cartón de 9 kg.

Objectives

Nathan Hancock, CEO, Citrus Australia, said:

“Our reputation is everything; as important as the sweet, juicy fruit that has enabled our growers to expand their export markets.

Citrus Australia’s decision to engage with Agriculture Victoria in this traceability pilot program for horticulture supply chains was borne out of necessity. The scope and audacity of IP theft costs individual citrus businesses and the wider citrus industry millions of dollars every year.”

“Our traceability practices are crucial to building confidence in our horticulture sector, creating a shared understanding about how our food is produced.

Our citrus industry continues to shine, with exports growing steadily year on year – I commend the Victorian citrus industry for taking this proactive step that will provide benefits for them and our trading partners.”

The Hon. Jaclyn Symes, Minister Agriculture Victoria

The pilot was funded by The Victorian government, as part of the $8 million Growing Food and Fibre Markets (GFFM) program.

The program is aimed at helping producers, industry and the whole supply chain to:

  • better capture export market opportunities
  • strengthen biosecurity and food safety capability, focusing on product assurance and integrity systems
  • expand Victoria’s global agrifood trade footprint
  • build upon our reputation as an exporter of premium quality food and fibre products.

Clients and partners

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