CherryHill Orchards se asocia con Laava para proteger su marca y a los consumidores

Para garantizar que los consumidores reciban lo auténtico y conozcan la historia de sus cerezas, CherryHill Orchards ha aplicado la tecnología Laava Smart Fingerprint® en sus cajas de cerezas en Australia y en los mercados internacionales durante la temporada australiana 2020-21.
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The project

  • CherryHill Orchards aplicó la tecnología Laava Smart Fingerprint® en sus cajas de cerezas en Australia y en los mercados internacionales durante la temporada australiana 2020-21.
  • CherryHill también invirtió en capacidades de marketing y participación de los consumidores líderes en su clase, incluida una sofisticada plataforma de comercio social orientada a las necesidades de los consumidores asiáticos, así como la capacidad de escaneo construida directamente dentro del propio sitio web de CherryHill.
  • Los consumidores de CherryHill tienen a su disposición cajas de cerezas habilitadas con Laava en el país y en los mercados asiáticos de exportación, como Singapur, Malasia, Indonesia, China, Vietnam, Hong Kong y Corea.

Objectives

In many communities cherries are an important part of any celebration; gifting cherries is a symbol of prosperity and generosity. Conscious consumers want to know that the fruit inside the box is indeed what is written on the label: premium, handpicked, fresh Australian cherries.

The addition of Laava Smart Fingerprints® on CherryHill boxes gave the brand an unprecedented level of protection for shoppers, especially those in export markets such as China, who want to know they are buying real Australian premium fruit – not counterfeits. The Laava Smart Fingerprint® on the packaging allows shoppers the opportunity to verify the authenticity of each individual box.

Consumers were also connected with CherryHill’s strong brand story, including the opportunity to engage with photos of the orchards and fruit-picking, event invitations, and more.

CherryHill’s innovative social media and promotional strategy raised awareness among conscious consumers of the problem of counterfeit cherry boxes, prompting them to scan to be sure they were buying an authentic product. Care was taken to tailor the consumer experience to the needs of both Asian and domestic consumers, as well as integrate Laava with CherryHill’s online brand presence.

Clients and partners

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