All CherryHill Orchards boxes included a Laava Smart Fingerprint® on the label.
CherryHill’s extensive social media campaign in its Asian export markets across leading platforms – including WeChat, Weibo, Instagram, Facebook and LinkedIn – led to enthusiastic take-up. The campaign resulted in impressive engagement statistics and scan rates: by the end of November, WeChat impressions were at 120,000+ and Weibo impressions at 130,000+.
Consumers in domestic and international markets proudly shared photos of themselves with their prestigious CherryHill Orchards boxes.
The collaboration with Laava and CherryHill not only featured a highly integrated consumer experience within WeChat for Chinese consumers, but also marked one of Laava’s first deployments of the Branded Scan Experience: consumers scanned via the CherryHill website by tapping “Scan My Cherries”, staying within the CherryHill brand experience throughout.
The attractive, well-designed labels featured a clear call to action, high-quality finishes and other security features, contributing to a premium experience for consumers.
The campaign resulted in impressive consumer engagement, as well as consumer confidence in CherryHill’s efforts to ensure consumers receive the genuine product and learn the brand story.