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Laava Smart Fingerprints®, product authentication technology

Cherry red: Reid Fruits combats fraud

In the 2019-20 season, Tasmania’s Reid Fruits managed to thwart at least 10 counterfeiting attempts. It did so by using the patented Smart Fingerprint secure label technology from Australian tech company Laava. In 2020-21, Reid is building on that success.
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Cherry red: Reid Fruits combats fraud

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