Category: In the News

Laava is honoured to be named as one of StartUs Insights’ Top 5 Anti-Counterfeiting Packaging Solutions, selected from a field of 302 worthy start-ups and scale-ups, hand-picked based on the novelty of our technology and ease of deployment.

As we enter our fourth season partnering with Reid Fruits, Produce Plus reports on how Reid Fruits has benefitted from updates to Laava’s platform that allow document verification of supplier certificates and asset integrity for packaging and labelling.

Reid Fruits’ Tony Coad tells Fresh Plaza: “In the cherry season just gone (2021/22) we didn’t receive any reports of counterfeit products in market or any sign of attempts to counterfeit our cartons or labels.”

Crypto News Flash says Laava’s partnership with VeChain – as well as joint partner OrionOne – will unlock new business applications and the use of blockchain in the global supply chain.

Leading cryptocurrency and blockchain news site Times Tabloid outlines Laava’s strategic partnership with VeChain, which delivers sustainability and traceability solutions through its low-carbon, highly scalable smart contract blockchain.

Kim Berry of Food & Drink Business reports Laava’s solution for Reid Fruits reduced counterfeiting and increased connectivity with consumers cost-effectively, with no changes to operational processes or new technology, “which really is the cherry on top”.

Produce Plus editor Matthew Jones reports that Australian cherry exporter Reid Fruits has extended its engagement with Laava to verify its supplier certificates, each printed with its own Laava Smart Fingerprint, for counterfeit protection and digital engagement.

IT Wire reports a 60% reduction in counterfeit attempts on Reid Fruits premium brand of Tasmanian cherries, over 3 export seasons to Asia, by deploying Laava Smart Fingerprints.

Watch Joint CEO Gavin Ger take the stage at Fruit Growers Tasmania’s conference, for a presentation titled “Using traceability, transparency and connected packaging to build a world-class export brand”.

Reid Fruits has added another layer of counterfeit protection to its premium cherry brand, with Laava Smart Fingerprints now on its supplier certificates. Asiafruit Magazine reports the new and secure certificates enable importers and distributors to demonstrate to customers that they are authorised to sell genuine Reid Fruits products.