Category: In the News


Laava named a top anti-counterfeit packaging solution

Laava is honoured to be named as one of StartUs Insights’ Top 5 Anti-Counterfeiting Packaging Solutions, selected from a field of 302 worthy start-ups and scale-ups, hand-picked based on the novelty of our technology and ease of deployment.

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A growing partnership: our fourth year with Reid Fruits

As we enter our fourth season partnering with Reid Fruits, Produce Plus reports on how Reid Fruits has benefitted from updates to Laava’s platform that allow document verification of supplier certificates and asset integrity for packaging and labelling.

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“This brand is protected.” Reid Fruits stops counterfeit attempts

Reid Fruits’ Tony Coad tells Fresh Plaza: “In the cherry season just gone (2021/22) we didn’t receive any reports of counterfeit products in market or any sign of attempts to counterfeit our cartons or labels.”

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Crypto community reports on VeChain partner

Crypto News Flash says Laava’s partnership with VeChain – as well as joint partner OrionOne – will unlock new business applications and the use of blockchain in the global supply chain.

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VeChain and Laava

Laava and VeChain link up for blockchain solution

Leading cryptocurrency and blockchain news site Times Tabloid outlines Laava’s strategic partnership with VeChain, which delivers sustainability and traceability solutions through its low-carbon, highly scalable smart contract blockchain.

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Food & Drink

Cherry on top: Laava features in Food & Drink Business

Kim Berry of Food & Drink Business reports Laava’s solution for Reid Fruits reduced counterfeiting and increased connectivity with consumers cost-effectively, with no changes to operational processes or new technology, “which really is the cherry on top”.

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Produce Plus

Certificate authentication: another layer of protection

Produce Plus editor Matthew Jones reports that Australian cherry exporter Reid Fruits has extended its engagement with Laava to verify its supplier certificates, each printed with its own Laava Smart Fingerprint, for counterfeit protection and digital engagement.

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Reid Fruits

Reid Fruits sees decline in counterfeit attempts

IT Wire reports a 60% reduction in counterfeit attempts on Reid Fruits premium brand of Tasmanian cherries, over 3 export seasons to Asia, by deploying Laava Smart Fingerprints.

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Fruit Growers Tasmania

Talking traceability at Tasmanian Fruit Growers conference

Watch Joint CEO Gavin Ger take the stage at Fruit Growers Tasmania’s conference, for a presentation titled “Using traceability, transparency and connected packaging to build a world-class export brand”.

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Laava and Reidfruits

Supplier certificates safeguard Reid Fruits’ brand

Reid Fruits has added another layer of counterfeit protection to its premium cherry brand, with Laava Smart Fingerprints now on its supplier certificates. Asiafruit Magazine reports the new and secure certificates enable importers and distributors to demonstrate to customers that they are authorised to sell genuine Reid Fruits products.

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